Readings for this week available here.
For fun, consider this. Brainstorm about a new magazine. What is the title, audience, layout, theme? Glossy paper? Is it a “Christian” magazine? Will you try to have a very large internet presence or not? What is a good price point? Will you start off with a large print run or not? Or will you forgo print altogether?
This week we ask the following questions: What will publishing look like in the future? Is there a future in the book?
Why is print media in trouble?
1) consumers want a rich media experience, delivered the instant they are relevant,
2) ad agencies are becoming accustomed to high standards of accountability (stats regarding page views, etc, that are available on the Internet),
3) high prices of gas, as well as high costs in the inefficient running of various levels of the publishing process,
4) issues regarding the environment and the use of natural resources.
What is the solution:
1) liquid content - content that can be delivered on any medium,
2) a relationship with customers which is more than 1-way delivery of information (interactivity).
Can you think of ebook solutions which have been able to overcome the need for the physical experience of reading books?
Some ereaders work with tiny charged particles, which are black on one side and white on the other. It very much replicates the look of paper.
“When an electric field is applied across an area of this thin sheet of frontplane material, the pigment particles within the microcapsules move in opposite directions, turning one side of the capsules in the area exposed to the electric field white, the other black. Reversing the polarity of the field makes the particles move in the opposite direction, and the white becomes black and the black becomes white.” (Hampshire 31)
This technology is promoted with the claim of little or no eyestrain, and can be looked at in all lighting conditions (except, of course, no light), and uses very little electricity, only required when a page is turned (eg. Amazon Kindle - no backlight, also similar to paper, but perhaps clumsy to work with).
“Paper-based periodicals that do persevere in North America and Europe will do so on a much smaller scale as the stylepress: physically and aesthetically engaging, vibrant creative chroniclers of trends. These will be the last printed magazines.” (Reynard 15)
"Stylepress" is a high-end medium (ie. expensive to produce and buy) which fuses the ephemeral periodical and the longsuffering book. “Such magazines are not produced; they are lived.” (Jan-Willem Dikkers, publisher of Issue magazine)
Is this a bit of an extreme view? Why should the stylepress survive?
Finally, these readings are from 2006. How has the future (2013) turned out?
PW, you will note that there is a New Media Review requirement on the syllabus, but no due date. It is due on March 11. (Anyone else reading can disregard this note - there is no assignment due for you)