I have often been fascinated (especially when I've visited the Parks) with the power of Disney. What always go me was (is) their park in Florida. I've been there many times in the last seven years (oh, to have that money back; alternately, oh, to be there again) and I really like the fact that the Disney parks in Florida cover an area the size of Boston, they have their own transportation infrastructure, and police, too (well, security guards really).
It's about POWER. It's not the cuteness or the imagery, although I like that too. It's not the sanitization of the global experience (although that is an element of their power). It's the sheer control that the corporation holds.
I don't think this is a negative (although it might very well be). It is certainly fascinating.