New Max Headroom Ads from Channel 4

Here is the first of many new Max Headroom ads from Channel 4 in the UK, regarding the switch to digital television. Yes, that is in fact Matt Frewer as Max. I just watched an episode of the original show from 1987 this morning, and I don't think I appreciate this new direction. But it is nice to see Max back in some form or another. Official DVD release please!!